Robert J. Valuck, PhD, RPh, FNAP
Co-founder and Chief Executive Officer
Rob is a leading expert in prescription drug adherence and patient-focused outcomes with more than 25 years in the field of pharmaceutical sciences. He is passionate about improving the connection between people and their providers so they may fully benefit from their medications.
He is a Professor in the Departments of Clinical Pharmacy, Epidemiology and Family Medicine at the University of Colorado Schools of Pharmacy, Public Health and Medicine at the Anschutz Medical Campus in Aurora, Colo. He is also the Director of the Center for Pharmaceutical Outcomes Research at the School of Pharmacy.
His major areas of research include post-marketing studies of the beneficial and adverse effects of pharmaceuticals, with an emphasis on rare, serious adverse effects of psychotropic drugs. He has authored or co-authored dozens of medical journal articles, book chapters and abstracts.
Rob is also Coordinating Center Director of the Colorado Consortium for Prescription Drug Abuse Prevention, created by Governor John Hickenlooper to address the prescription drug abuse problem with a collaborative, statewide approach.
A Colorado native, he earned his B.S. in Pharmacy from the University of Colorado and holds master’s and Ph.D. degrees in Pharmacy from the University of Illinois at Chicago.
When he’s not creating solutions to improve medication use and outcomes, Rob enjoys the Colorado outdoors with his sons and fly fishing, hiking and traveling.
Cynthia H. Coffman
Chief Legal Counsel
Cynthia H. Coffman served as Colorado Attorney General from 2015 to 2019. During her tenure, Coffman created an office of community engagement to enhance the office’s relationship with local communities and Colorado residents. Priorities included school safety, human trafficking, sexual abuse and domestic violence prevention, elder abuse and fraud protection, and financial literacy.
As chair of the Colorado Substance Abuse Trend and Response Task Force, Coffman initiated the Naloxone for Life program to provide all Colorado law enforcement with Narcan and training in overdose reversal. She started The Colorado Healing Fund, a nonprofit organization that provides a secure way for the public to contribute to victims of mass casualty crimes in Colorado. The fund recently responded to the STEM School shootings in suburban Denver.
Cynthia Coffman has formed The Coffman Partnership, a Denver-based consulting practice, to assist businesses whose products and services promote the public’s health and safety.
Coffman graduated from the University of Missouri-Columbia and Georgia State University Law School. Her career in the pubic sector spanned twenty-six years and included service as chief deputy attorney general to John Suthers, chief counsel to Gov. Bill Owens, deputy executive director of the Colorado Department of Public Health & Environment, legislative research staff, and assistant attorney general in Georgia.
Rick May, MD
Chief Medical Officer
Rick is an orthopedic surgeon and a nationally recognized leader in the area of clinical quality improvement.
Previously, he served as Senior Medical Director at Pinnacol Assurance, Colorado’s largest workers compensation insurance carrier. There, Rick was in charge of all new data analytics and program development related to improving care for injured workers.
Rick served for 10 years with Ascent Clinical Quality Improvement and HealthGrades as leader of their consulting teams working with more than 100 national hospitals on clinical quality improvement projects. He is a frequent speaker in the areas of quality data analytics and quality improvement.
Prior to his consulting career, Rick spent 15 years in private practice in orthopedic surgery specializing in general orthopedics and trauma surgery. He is past-President and Board Chair of the Colorado Medical Society. Prior to starting practice, he worked as a researcher and computer programmer in the Life Sciences Division at NASA’s Johnsons Space Center in Houston, Texas.
Rick earned his medical degree with honors, and completed his orthopedics residency at the University of Colorado Health Science Center. He holds a bachelor’s degree in Business and has done graduate work in Biostatistics.
In his free time, Rick enjoys skiing, hiking, and multiple other sports with his wife (an OB/GYN physician) and his three wonderful daughters.
Co-Founder and Chief Technology Officer
Chris is an engineer and entrepreneur who has built multiple, successful web and mobile products over the past 20 years. A pioneer in web-based healthcare solutions, he is passionate about improving daily lives through products that connect people to support and services.
Chris is an alumna of and mentor to TechStars, a leading international technology accelerator. He also serves as an adviser to several start-ups specializing in healthcare, finance and tech.
Chris was the co-founder of SoberCircle, one of the earliest social networks for addicts and alcoholics, acquired in 2009 by San Diego-based OneHealth.
He also built one of the first localized Twitter aggregators, NashMash, which aggregated tweets for users located in the Nashville, Tenn. area. He built the first purely web-based electronic health record (EHR) management system for behavioral healthcare in 2002. His first product was inventory management software, which was acquired by a major logistics company in 1998.
During the few waking hours Chris is not writing code, he enjoys hanging out with his wife and two young sons, travel, cooking and sampling the many varieties of Colorado beers.
National Sales Director
Kurt is an award-winning sales representative and small business owner with more than 20 years of experience in specialty and hospital-based sales. He has a skilled ability to comprehend, communicate and drive results using technical information.
Kurt is the co-owner of KFD Medical Solutions, a company focused on improving healthcare delivery. He previously spent six years at Merck, where he led sales initiatives for several large hospital and health system accounts in Denver. Additionally, Kurt served at Pfizer for 15 years managing accounts in Denver and California.
In his free time, Kurt enjoys spending time with his family, coaching sports, taking advantage of the Colorado outdoors, and learning guitar.
Marketing and Communications Consultant
Jessica is an award-winning communications leader with more than 15 years of experience across key disciplines in communications including strategy development, execution, impact and assessment. She is passionate about ensuring people have every opportunity to lead healthy, happy lives.
Jessica is an accomplished writer, editor, media manager and publisher, specializing in healthcare communications for the past 13 years. Most recently, Jessica served for five years as the Communications Manager for Children’s Hospital Colorado, consistently ranked one of the top children’s hospitals in the nation. Prior to relocating with her family to Colorado in 2010, she held several key communication positions at Vanderbilt University and its adult and children’s hospital in Nashville, Tenn.
When she’s not spreading the word about RxAssurance to anyone who will listen, she enjoys chasing her two young boys around, nagging her husband to get off the computer, watching cute animal videos, traveling to Europe and eating chocolate.